At the time of its earnings call for quarter four, Luca Maestri (chief financial officer of Apple) declared that the firm will no longer inform unit sales of its primary hardware divisions, comprising iPad, iPhone, and Mac. This is similar to the protocols Apple already obeys for its smaller gadgets, such as the Apple AirPods, Watch, and HomePod, which falls under the “Other Products” segment.
The declaration comes after iPhone unit sales percentile was unaltered as compared to last year, in spite of an income rise of 29%. The move to stop revealing unit sales comes due to the fact that figure is “not representative of strength underlying our business,” Maestri claimed to the media in an interview. “A unit of sale is less pertinent nowadays than it was in earlier,” he claims. He further added that unit sales increment is still a clear element of Apple’s objectives.
On a related note, research firm Canalys earlier rolled out a report as per which Apple has the majority of share in the shipments for smartwatch in the quarter three of this year. According to the report, total 10 Million devices were exported in the quarter and out of that 3.5 Million were Apple Watches.
In comparison to the same quarter in 2017, the firm saw an increment of 30% in the number of wearables exported. In spite of the rise in the number of exports, the firm has seen a drop in its market share. As per Canalys, the Apple’s market share has dropped to 34% in comparison to 43% of quarter one of this year.
“Apple encounters a rising threat from rivals, which have begun to pass the mark of million quarterly shipments. Merchants are attempting to distinguish their goods with smart coaching, enhanced heart-rate metrics, and improved mapping”, claimed Vincent Thielke, Canalys Research analyst, to the media.